Built by a marketer who got tired of watching agencies waste money.

My name is Francisco Estrada. I spent close to a decade in performance marketing, most of it at two companies that shaped how I think about the craft. The Agora, one of the largest direct-response publishers in the world, is where I learned to play with real budgets. Every click had a P&L attached, every campaign had a daily target, and there was zero tolerance for "let's see how it performs." The Insiders, a major SaaS platform, is where I learned to build scalable marketing systems across multiple European markets.

The whole time, I was helping businesses on the side. Friends, referrals, people who needed someone to actually look at their ads and tell them the truth. Those companies paid the bills, but the side projects taught me what business owners actually need: not a deck, not a dashboard, not a quarterly review. They need someone who picks up the phone, shows them the numbers, and says "this is working, this isn't, here's what we're changing tomorrow."

Over the years, I watched the same pattern repeat. Businesses would hire an agency. The agency would send a pretty deck with words like "synergy" and "omnichannel" and "full-funnel optimization." Three months later, the business owner would have a lighter wallet, a bloated dashboard nobody looked at, and zero idea whether their ads actually worked.

I kept thinking: this is not that hard. Not the marketing part. That's genuinely hard. The honesty part. Telling a client "this campaign isn't working, let's kill it" instead of hiding behind a vanity metric. Showing them the actual numbers, not a curated version. Picking up the phone when something breaks instead of waiting for the next "monthly sync."

When I told my colleagues I was building Marketing Guy, the response wasn't "good luck." It was "finally. When you do, I'm in." These are people I'd worked in the trenches with for years. Media buyers, designers, SEO specialists, CRM architects. People who are really good at one thing and tired of working inside agencies that make them do six things badly.

So that's what happened. I launched. No VC funding, no 40-person team, no office with a ping pong table. Just me, a network of specialists I trust, and a simple offer: I'll tell you exactly what's wrong with your marketing, show you the data, and fix it. No bullshit.

In less than three months, I landed five clients. Not from ads. Not from cold outreach. From conversations. Businesses in the US, Europe, and Asia who were tired of the agency game and just wanted someone who would actually pick up the phone, show them the numbers, and tell them the truth.

So far we've helped more than 15 businesses increase their leads, grow revenue, and build a real online presence. Not just running ads and hoping. Building full structures: tracking, creative testing, CRM automation, email flows, landing page optimization, reporting. The complete stack, with data to support every decision.

Some of those businesses came to us spending $500 a month on Meta Ads with nothing to show for it. Others came to us with six-figure budgets and broken funnels. The work is different, the principle is the same: figure out what's broken, fix it, prove it worked, then scale what's working.

Is it a challenge? Every single time. Every industry is different, every market has its own dynamics, every client has a different definition of "success." But that's actually the part I like. Watching a brokerage go from zero agent pipeline to 6 signed hires on $800. Watching a SaaS founder realize their site was converting at 1% when it should be at 3%. Watching the numbers move because the strategy was right, not because we got lucky.

We grow with our clients. That's not a tagline. That's literally how this business works. When your leads go up, you spend more, we manage more, and we both win. When something isn't working, we say it before you have to ask. That's the deal.

I could write a paragraph about "our values" but you'd skip it. So here's the short version: