Services Case Studies About Get Free Audit
Home / Services / Real Estate Lead Generation
Real Estate · Performance Marketing

Realtor and buyer leads at scale. Not at retail prices.

Meta and Google Ads built specifically for brokerages. Agent recruitment campaigns that produce signed hires, not vanity leads. Buyer and seller lead funnels with real CRM tracking. Reports your team can actually act on, not 40-tab dashboards. Available across all 50 states.

Get a free audit on your account →
Recent Result · Apr 2026
6
signed agents on $800 in 30 days
74 leads. 72% currently licensed. 6.8% junk. After month one, tripled budget and expanded to NY, NC, and NJ.
— Miami real estate brokerage · read the full story →
What's included

Built for brokerages, not boilerplate.

Every brokerage has the same three problems: recruit good agents, generate buyer and seller leads, and stop wasting money on platforms that don't track back to closed deals. Here's what we actually do.

01

Agent recruitment campaigns

Lead generation funnels designed to attract licensed realtors and qualified candidates. License-status qualification at the form level so your team only chases real prospects.

  • Meta lead form campaigns with custom qualification fields
  • 4-creative test matrix (16+ active variants from day one)
  • License status segmentation in CRM handoff
  • Geo-specific campaigns for multi-market expansion
02

Buyer and seller lead generation

Inbound funnels for property inquiries with proper attribution. Whether you're targeting first-time buyers, investors, or seller leads from saturated zip codes.

  • Property-specific landing pages with virtual tour integration
  • Audience segmentation by buyer intent stage
  • Retargeting funnels for visitors who don't convert immediately
  • WhatsApp and email nurture sequences for slow markets
03

CRM setup and automation

If you're running ads without a real CRM, you're flying blind. We set up and configure whatever CRM fits your business, whether that's HubSpot, GoHighLevel, Zoho, or something else entirely. Deal stages, automated assignment, and source tracking back to the campaign that produced each lead.

  • Deal pipeline configuration for residential and commercial
  • Lead scoring and automated agent assignment
  • Campaign source tracking down to ad creative level
  • Email sequences for cold, warm, and dormant leads
04

Reporting that actually helps

Weekly performance reports built around the metrics that matter: CPL by source, lead-to-tour conversion rate, agent assignment time, and deal velocity. Not 40-tab dashboards your team will never open.

  • Weekly written reports with the 3-5 numbers that matter
  • Creative performance breakdown by ad variant
  • Geo and demographic insights for market expansion decisions
  • Monthly strategy review on what's working and what changes next
How it works

From kickoff to first leads in under 14 days.

Most agencies take a month to "get set up." We launch fast because the speed of testing is what produces the data we need to optimize. Here's the timeline.

1

Discovery + audit

Account access, market analysis, competitor review. We map what exists and what's missing.

Days 1-3
2

Setup + build

Pixel install, CRM connection, creative production with your team or our network. Test matrix designed.

Days 4-9
3

Launch + learn

Campaigns go live. We watch the data daily. Weak performers get cut at day 7, winners get scaled.

Days 10-14
4

Scale + report

Weekly reports start. Creative refresh cycle every 2-4 weeks. Geo expansion based on validated data.

Day 15+
The proof

Real numbers from real campaigns.

This isn't theory. The most recent agent recruitment campaign for a Miami real estate brokerage delivered 74 qualified leads in 30 days on $800 of ad spend, with 72% currently licensed realtors and 6 signed agents inside the first month. After validation, the brokerage tripled the budget and expanded to NY, NC, and NJ. Read the full breakdown.

Read the case study →
6
Signed agents in month 1
74
Leads on $800 spend
72%
Currently licensed
3x
Budget after validation
Ad management pricing

Pricing built around your ad accounts.

No retainer markup, no platform fees, no annual contracts. You pay based on the number of ad accounts and campaigns we run for you.

Solo Operator
$650
per month + ad spend
For independent brokers, single-office brokerages, and small teams running one channel. The honest performance marketer price for businesses spending under $3K/mo on ads.
  • One ad account managed (Google or Meta)
  • Up to 2 active campaigns
  • 4-creative test matrix per cycle
  • Weekly performance reports
  • Monthly strategy review call
Start with a free audit →
Scaling Operator
Let's talk
tailored to your stack
For multi-state brokerages, multi-brand operators, and teams running 6+ accounts. Custom scope, custom price. Spending $15K+/mo on ads usually fits here.
  • Unlimited ad accounts and campaigns
  • Multi-market geo-segmentation
  • Dedicated weekly strategy calls
  • Quarterly market expansion planning
  • Direct line, no account managers
Start with a free audit →
Add-on services

Beyond the ads, if you need it.

Most brokerages need more than just ad management to actually convert. Here are the three add-ons we run alongside paid campaigns, scoped per client and priced once we see your account.

+

Design

Ad creative, landing pages, and lead form designs that match your brand and convert. Scoped per client based on what your campaigns actually need.

  • Static and video ad creative production
  • Landing page design and build (mobile-first)
  • Lead form UX optimization for higher conversion
  • Brand-consistent template system for ongoing tests
+

SEO

Specific to your market, your competitors, and your target keywords. We don't sell generic SEO packages because no two brokerages need the same plan.

  • Local SEO for "real estate agent in [city]" searches
  • Google Business Profile optimization
  • Competitor gap analysis and content roadmap
  • Technical SEO fixes (site speed, schema, indexing)
+

Social Media

Organic content planning and execution. We don't post for the sake of posting, every piece of content has a job. Lead gen, recruitment, or trust-building.

  • Monthly content calendar (LinkedIn, Instagram, Facebook)
  • Recruitment-focused posts targeting licensed realtors
  • Buyer / seller content tied to local market data
  • Community management and inbound lead handling
+

Bundle pricing

If you're running ad management plus 2 or more add-ons, we bundle. The pricing only makes sense once we know your accounts, your audience, and your goals. That's what the audit is for.

  • Custom scope per client, no cookie-cutter packages
  • Discounted bundle rates for 2+ add-ons
  • One direct point of contact for everything
  • One unified weekly report across all services
Free 48-hour audit

See what your account is leaving on the table.

Three-page audit covering creative performance, targeting waste, attribution gaps, and the prioritized fixes that move the needle. Yours in 48 hours, no call required to receive it.

Request my free audit →
5 audits per month. Currently accepting requests.