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B2B SaaS · Performance Marketing

Pipeline that closes. Not "MQLs" that vanish.

LinkedIn and Google Ads built for B2B SaaS. We don't optimize for clicks or form fills, we optimize for booked demos and closed-won deals. Plus the website fixes that turn the traffic you already have into pipeline.

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Recent Audit · Apr 2026

A B2B SaaS targeting CPG brands. Site doing the opposite of converting.

Site conversion rate ~1%
No lead form on homepage ×
No social proof or case studies ×
Pipeline impact at 3% CVR $300K/mo
— Audit findings, B2B SaaS MarTech
What's included

B2B SaaS pipeline, end to end.

Most B2B SaaS companies have the same problem: they invest in product, hire a sales team, and run ads to a website that converts at less than 1%. We fix that whole stack, from the ad to the inbox.

01

LinkedIn Ads campaigns

The most expensive ad platform when run wrong. The most efficient B2B channel when targeting and creative are dialed. We do the second.

  • Job title and company size targeting refined weekly
  • Conversation Ads + Document Ads + Lead Gen Forms
  • ABM list uploads for top-tier accounts
  • Creative testing with founder-led video and case study angles
02

Google Ads (Search + intent)

For B2B SaaS, Google Search captures the buyers already looking for your category. Done right, it's the highest-intent traffic you'll ever pay for.

  • Category and competitor keyword campaigns
  • Negative keyword discipline (no junk, no irrelevant intent)
  • Landing page-to-keyword alignment for Quality Score
  • Bid strategy aligned to demo conversions, not clicks
03

Website conversion fixes

Most B2B SaaS sites lose 99% of visitors. The fixes are usually obvious once someone with experience looks at the site. We document and prioritize them.

  • Above-the-fold lead form additions
  • Social proof placement (case studies, logos, testimonials)
  • Hero copy rewrites focused on outcome over features
  • Lead magnet builds for middle-of-funnel capture
04

CRM + email nurture

B2B sales cycles are long. If you're not nurturing leads, you're letting your competitors win them. Full lifecycle email setup that runs on autopilot.

  • Welcome sequences for new demo requests
  • Lead scoring models tied to deal stage
  • Sales-and-marketing alignment workflows
  • Re-engagement campaigns for cold leads in CRM

Built for SaaS, not adapted from B2C.

9+ years across the stack

CRM build-outs (HubSpot, GoHighLevel, Zoho, and more), LinkedIn Ads B2B for enterprise sellers, native ad platforms, email deliverability. Real depth, not generalist advice.

$10M+ in managed spend

Across paid social, search, native, and programmatic. Pattern recognition you only get from running real budgets at real scale.

Direct access, no middlemen

You work with me directly, not a junior account manager. Fewer clients, more attention per account, faster response when things break.

How it works

Four phases, 90 days to pipeline.

B2B SaaS takes longer to ramp than B2C. We work in 90-day cycles because that's how long it takes to gather meaningful data, optimize, and scale what works.

1

Audit + plan

Full review of website, current campaigns (if any), CRM, and ICP definition. Output is the 90-day plan.

Weeks 1-2
2

Build + launch

Tracking, landing pages, lead magnets, ad campaigns. Everything in place before spend starts.

Weeks 3-5
3

Test + optimize

Daily monitoring, weekly creative refresh, monthly strategy review. Cut losers, scale winners.

Weeks 6-10
4

Scale + report

Move budget to proven channels and audiences. Layer in retargeting and ABM. Quarterly planning.

Weeks 11+
Ad management pricing

Pricing built around your ad accounts.

No retainer markup, no platform fees, no annual contracts. You pay based on the number of ad accounts and campaigns we run for you.

Solo Founder
$650
per month + ad spend
For early-stage SaaS founders running one channel solo. The honest performance marketer price for companies spending under $3K/mo on ads.
  • One ad account managed (LinkedIn or Google)
  • Up to 2 active campaigns
  • Creative testing and bid optimization
  • Weekly performance reports
  • Monthly strategy review call
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Scaling Operator
Let's talk
tailored to your stack
For SaaS companies running 6+ accounts, ABM at scale, or full-funnel programs. Custom scope, custom price. Spending $15K+/mo on ads usually fits here.
  • Unlimited ad accounts and campaigns
  • Multi-segment audience strategy
  • Dedicated weekly strategy calls
  • Quarterly board-ready reviews
  • Direct line, no account managers
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Add-on services

Beyond the ads, if you need it.

Most SaaS companies need more than just ad management to actually convert. Here are the three add-ons we run alongside paid campaigns, scoped per client and priced once we see your stack.

+

Design

Ad creative, landing pages, and lead magnet design that match your brand and convert. Scoped per client based on what your funnel actually needs.

  • LinkedIn ad creative production (static + carousel)
  • Landing page design and build (mobile-first)
  • Lead magnet PDFs and gated content design
  • Demo request form UX optimization
+

SEO

Specific to your category, your competitors, and your target buyer searches. We don't sell generic SEO packages because no two SaaS companies need the same plan.

  • Category and competitor keyword strategy
  • Comparison page builds ("X vs. Y" content)
  • Technical SEO fixes (site speed, schema, indexing)
  • Content roadmap aligned to buyer journey stages
+

Social Media

Organic content planning and execution. We don't post for the sake of posting, every piece has a job. Lead gen, thought leadership, or trust-building.

  • Founder-led LinkedIn content calendar
  • Company page management and post production
  • Engagement strategy on prospect content
  • Repurposing case studies into shareable posts
+

Bundle pricing

If you're running ad management plus 2 or more add-ons, we bundle. The pricing only makes sense once we know your stack, your audience, and your goals. That's what the audit is for.

  • Custom scope per client, no cookie-cutter packages
  • Discounted bundle rates for 2+ add-ons
  • One direct point of contact for everything
  • One unified weekly report across all services
Free 48-hour audit

See where your funnel is bleeding pipeline.

Three-page audit covering website conversion, paid ads opportunity, SEO, and retention. Real numbers tied to your spend. Yours in 48 hours, no call required.

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5 audits per month. Currently accepting requests.